Customer Loyalty ......
Now more than ever businesses need to identify and retain every customer that contributes to their business.
Customer Loyalty can be encouraged and developed by the repeated application of a very simple principle, that of rewarding customers who exhibit desired
behaviour.
What constitutes desired behaviour is at the discretion of the retailer but could include a visit, a spend, a spend of a certain value, the purchase of a particular product or a purchase from a selected product range. The list is limitless.
When the customer exhibits the desired behaviour they are rewarded in some way. What constitutes the reward, again is at the total discretion of the retailer reflecting individual needs.
A Loyalty Scheme encourages and recognises desired behaviour in customers and rewards them in a systematic way.
Real Rewards provides a wide range of Customer Loyalty Tools
We provide a wide range of flexible, cost effective Loyalty tools which cater for every business objective and marketing budget. We categorise our tools by how much customer information is collected as part of the loyalty scheme. One of the often underrated benefits of operating certain types of loyalty schemes is that they generate a customer database which be used to initiate a wide range of marketing activities. Each scheme can be operated in many
different ways and comes with a number of options.
Standard Stamp and Save
A simple and cost effective customer loyalty scheme suiting a wide range of retail situations. Customers are handed cards which have a number of boxes on the reverse, each time the customer exhibits desired
behaviour a box is stamped, when all boxes are stamped the customer is rewarded and given a new card and so the process repeats. No customer data is collected. More....
Stamp and Save Plus
A progression from the standard stamp and save scheme - stamp and save
plus records the desired
behaviour of individual customers. The stamp and save cards are numbered and mapped to individual customers
whose contact details are recorded. This scheme introduces the creation of a customer database which can be used to support a wide range of related marketing activities. A customer database is a powerful and
valuable asset, which no retailer should be without. More.....
Electronic Loyalty Schemes
Electronic schemes normally require the use of plastic swipe cards and track customer activity down to transaction level. Customers are issued with plastic cards which are swiped through card reading equipment just like credit and debit cards. The transaction can be a record of spend or any other desired behaviour. Customer contact information and detailed transaction history are recorded in a powerful customer database. Reward is much more closely related to actual transactions and allows for an almost limitless variation in methods of reward. More....
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Stamp and Save We provide complete out of the box solutions for retailers wishing to introduce stamp and save loyalty schemes. Our Stamp and Save kits come complete with every thing you need to get started. Full colour front and one colour reverse Stamp and Save cards to your own design. Stamps which come in a range of shapes and colours. Optionally we supply bespoke gift vouchers with which to reward your customers. More soon. . |
Stamp and Save Plus Ready out of the box solutions for retailers wishing to set up advanced Stamp and Save schemes which can
be tailored in a multitude of ways to suit individual requirements. Individually numbered Stamp and Save Cards (full colour front and one colour reverse) and Customer applications forms. The advanced scheme creates a valuable customer database and we provide a number of outsourcing options to enable the retailer to balance cost against in house administration. More soon..... |
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Electronic Loyalty Schemes We provide zero administration plastic card loyalty schemes for retailers looking to implement transaction based loyalty schemes. We provide plastic cards, application forms, organise voucher based reward mailings and provide full customer database administration. With a wide range of customisable options to suit every requirement. From generic to fully bespoke solutions we can provide all your needs.
More soon..... |
Customer Analysis For our advanced Stamp and Save Plus and electronic loyalty schemes we can provide detailed customer analysis and profiling to enable retailers to maximise the benefits of
their scheme.
We can do the same for retailers who already have existing customer databases and bring out of date customer databases back into life by filtering out information that has changed over time..
More soon...... |
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Customer Database Management The work involved in maintaining a current and accurate customer database can become very time consuming and it's one of the main reasons why retailers start and then give up maintaining what can be a very valuable asset. Our experience in operating loyalty schemes for clients has given us a great deal of experience and expertise in managing customer databases. We can provide a complete outsourced solution for all your needs.
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Customer Mailings We provide a mailing service for independent businesses who need to conduct regular postal mailings. We carry out mailings from 200 items upwards and can provide a complete outsourced solution to your mailing needs. Over printing, folding, fulfilment we can manage the whole process from start to finish and to strict deadlines.
Why not let us organise your next mailing for you?
More soon...... |
